(01) — About BELLALOOM
Our Story
BELLALOOM handcrafts luxurious, vegan handbags and accessories from recycled yarn, proving that beautiful, premium fashion doesn't have to cost the planet. We bridge India's handmade craft traditions with a modern audience that wants fashion with a conscience
(02) — Our Mission
BELLALOOM creates dignified, flexible livelihoods for women — women labourers, homemakers, retired women and first-time earners — through handcrafted crochet handbags, high-quality accessories that celebrate traditional craftsmanship and sustainable luxury. If you'rfe looking for India's most loved women-made accessories label, where every stitch is a woman's independence, and where more women join the team each year, BELLALOOM is for you!
(03) — Values
What We Stand For
(01)Women building women with dignity
Every sale helps another woman earn fairly for their specialized work, on her own terms. This is skilled artistry, never charity
(02)Quiet luxury
True premium fashion doesn't need to be loud, wasteful, or exclusionary. It speaks softly.
(03)Made kindly
Recycled T-shirt yarn, vegan, no plastic, and 20% of profit given back
(04) — Story
How we started
Born from a passion for creativity and a desire to make a difference, BELLALOOM was founded by a homemaker turned businesswoman at the age of 50 together with her GenZ daughter, a 25 yo student. What started as a personal journey of crafting beautiful pieces evolved into a brand dedicated to showcasing the rich heritage of Indian crochet artistry to the world, one exquisite bag at a time.
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