(01) — About BELLALOOM
Our Story
BELLALOOM handcrafts luxurious, vegan handbags and accessories from recycled yarn, proving that beautiful, premium fashion doesn't have to cost the planet. We bridge India's handmade craft traditions with a modern audience that wants fashion with a conscience
(02) — Our Mission
Our mission is to empower local artisans while offering unique, high-quality accessories that celebrate traditional craftsmanship and sustainable luxury.
(03) — Values
What We Stand For
(01)Sustainability over speed
We use recycled yarn, skip the plastic and leather entirely, and build pieces designed to last.
(02)Dignity in craft
Our artisans earn fairly for their specialized work. This is skilled artistry, never charity
(03)Quiet luxury
True premium fashion doesn't need to be loud, wasteful, or exclusionary. It speaks softly.
(04) — Story
How we started
Born from a passion for creativity and a desire to make a difference, BELLALOOM was founded by a homemaker turned businesswoman at the age of 50 together with her GenZ daughter, a 25 yo student. What started as a personal journey of crafting beautiful pieces evolved into a brand dedicated to showcasing the rich heritage of Indian crochet artistry to the world, one exquisite bag at a time.
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